Olipes announces the incorporation of Loredana Proietti in the position of assistant to the Marketing and Sales management to strengthen the Olipes team. “This new addition is essential to address the challenges ahead in both domestic distribution and the development of new partnerships and business models in international markets, as part of our 2025–2029 strategic plan”, stated Fernando Díaz, executive co-CEO of Olipes.

Loredana Proietti is a chemical engineer with a Master of Business Administration (MBA), a postgraduate degree in communications, and over 15 years of experience in the LATAM Market, Hispanic Market in the US, and EMEA across various areas including communications, market research and intelligence, brand building, event organisation, advertising, sales, and business management. Furthermore, Loredana brings extensive expertise in lubricants, both in manufacturing and in developing new markets and managing large sales teams.

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